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 Computers >>Business software
ADVERTISING MANAGEMENT
Author   : RAJEEV BATRA, JOHN G. MYERS, DAVID A. AAKER
Publisher : Pearson Education
ISBN No. : 978-81-7758-850-7
Availability : Available
No. Of Pages : 752
     
Description :
This Study Led Us To Look Where We Had Never Gone Before: Biology, Psychology, Psychophysiology, Anatomy, Communication Theory, Cultural Anthropology, And Psychoanalysis. This Study Has Led Us Into A Series Of Psychological Appeals That Advertising Uses To Motivate People To Buy Products. Those Appeals Are: Parameters Of National And International Advertising, Self-Preservation And Self-Esteem, Sex And Greed, Curiosity And Personal Enjoyment, Constructiveness And Destructiveness, And Imitation And Altruism. Here I Have Included A Large Biological Basis For The Foundation And Used Of Many Of The Appeals Which May Cause A Conflict. There Is A Debate Going On Today Between Nature And Nurture, Whether Biology Or Environment Is The Controlling Factor In Human Behaviour. It May Easily Appear That I Support The Nature Side In This Study. more >>

 

 
   
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